And now a word from someone who has their head so far up their Ass, they can't hear themselves speak.
Have you ever had that stupid moment where you look back and say Damn that was stupid. Kotick apparently has one of those every day. But instead of saying that was stupid he kisses his own ass.
"Because we're in a lot of different businesses, we have a lot of different competitors," Kotick told the America Merrill Lynch Media, Comms and Entertainment conference.
"Our competitor online [is] Facebook in some respects. Even though they don't create content, they provide it. There are a lot of new social gaming companies that are emerging and take mind share - not from our consumer, [because they're] a different demographic. But there's the potential that some of the social games will start appealing to our consumers so we're making a lot of investments in that area.
"But the traditional companies - the Electronic Arts, or Sony or Microsoft or Nintendo or Disney - that make console-based video games, are going to really struggle [in future] to figure out how to get into these online business we're in today."
"It was why we sold control of our company to Vivendi," he added. "We recognised that developing all of the capabilities that Blizzard had ourselves would probably put us in a place where we would have... not [only] a decline in our operating margin, but no operating margin. We would invest billions of dollars in all this online capability - and likely actually not produce a great result.
"There [was] so much built-up expertise at Blizzard when we did this merger - that we're now applying to Call Of Duty, Tony Hawk, Guitar Hero - that we otherwise wouldn't have had access to. That puts us in a much better position than many of the very console-dependent companies we used to compete against."
I think that if it weren't for any of the companies mentioned above Activision wouldn't here today. I just wished everyone would boycott Activision and not buy Activision games until Kotick is removed.
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