Atomic games has offered a challenge to Kotick and chances are the coward that he is he probably won't take it.
Activision has done it as well as other companies. Big companies buy out little companies that create new IP's only to milk every last single bit of innovation that it has.
Kotick has stated in past interviews that all they want is money and they obviously keep getting it regardless of what Jump Activision comes out with.
Atomic Games has offered Activision a challenge which if they take on it, the reward will be that Kotick appears as a character in Atomics next IP.
"Activision and every other big publisher have grown by acquiring independent developers," Tamte wrote. "The industry needs a constant supply of new independent developers to buy because they're the ones creating innovative games that become franchises. Gears of War. Portal. Borderlands. None of these games re-hashes the same old formulas. They innovate. And, they're made by independent developers, of course."
Tamte also issued Kotick and Activision a challenge: let consumers buy just the online portion of Call of Duty: Black Ops as a standalone game. If the online mode is truly innovative, gamers will gobble it up and be the final judge. If it's not, Tamte's reasoning apparently goes, Black Ops online will be a flop.
To sweeten the pot, Tamte also offered Kotick a bit of a bonus: release Black Ops multiplayer as a standalone, and Atomic Games will make Kotick a playable character in its upcoming FPS, Breach. The company even went so far as to create a comical mock-up image of Kotick in-game.
"As an independent developer, Atomic can't spend its way to big sales, like Activision can. We have to innovate. So, if you're confident Activision can innovate without independent developers, this is your opportunity to prove it," Tamte concluded.
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